In the rush to build and launch a digital product, it’s easy to get caught up in the excitement of your startup idea.

But before you dive deep into software product development, there’s one crucial step that can save you time, money, resources, and headaches down the road: early validation.

Leveraging an Innovation Accelerator is a powerful way to test your assumptions about the problem and solution. By simulating real-world scenarios, engaging with potential end-users, rapidly prototyping the solution, and iterating quickly, you gain invaluable customer insights into what truly resonates with your target market.

Here’s why it is important to build software that matters:

Clarity: Early validation helps refine your understanding of the problem and ensures you’re solving the right one.

Confidence: Testing your assumptions and solution with prototype gives you the confidence to move forward, knowing you’re on the clearest path to success. It also de-risks and saves you valuable time and money.

Alignment: It ensures that your product team and stakeholders are aligned on the product vision and strategy, reducing friction later on.

Speed: Early user feedback allows you to pivot or iterate faster, ultimately accelerating your journey to Product-Market Fit (PMF).

Impact: Instead of MVP (Minimum Viable Product), be driven by “Will your users love it and use it?” approach to build a MLP (Minimum Lovable Product) that aligns with what users want and that makes an impact.

Before you invest heavily in software product development, invest in early validation.

Use an Innovation Accelerator to gain the clarity and confidence needed to build a solution that not only works but thrives in the against competition.