If you are reading this, you most likely have finished your product’s MLP (Minimal Loveable Product) stage or must be closer to it, or you are an advanced planner.

Whatever the case, you need real users to try your SaaS product.

A lot of market research goes into conceiving a product idea and transforming it into an MVP→MLP→Full blown product. All SaaS companies want to roll out the MLP to test market their product and make iterations before the final launch.

Some Pretext to Product Vision and Marketing:

Given, there is a product owner or the Head of Product or a product visionary who owns the product Vision, and is responsible for creating the Product Vision and communicating it. It is their responsibility to socialize the Product Vision across the company, get alignment, and advocate for it when it seems like the team is losing sight of the vision.

With all first hand good information and ( self -bias), head of product can not drive brand awareness, provide marketing direction or demandgen.

You would need a PMM ( Product Marketing Manager, preferably inhouse,) more in a generalist than a specialist role who can tramsmit the vision and align with the marketing agency (ISHIR’s marketing accelerator team in this case)

What Do You Need Now?

The objective is to discover how to generate buzz, engage early adapters, craft an early bird reward program, gather critical feedback for an impactful final launch

Why ISHIR Could Be a Great Choice to Market Your SaaS Product

Selecting the right team isn’t just a choice—it’s a crucial step towards success! You can rely on ISHIR’s over 20 years of experience in executing successful marketing campaigns for IT businesses worldwide. Whether you are a SaaS startup or an established IT enterprise, as your marketing partner, you can leverage our years of experience and expertise in navigating complex digital ecosystems, particularly for IT businesses. Our team understands that explaining intricate IT solutions and SaaS products to a diverse audience can be difficult. Our team excels at creating clear, compelling content that demystifies your offerings and highlights their value, making them accessible and attractive to potential customers.

Staying ahead in the IT industry is characterized by constant innovation that requires agility. We employ cutting-edge marketing strategies and tools to keep your IT business at the forefront, ensuring your brand remains relevant and appealing.

Advancements in the AI field have added complexity to the already intricate digital marketing landscape; thus, betting on a proficient AI-augmented digital marketing team who possesses the necessary expertise to navigate these complexities seamlessly can be an edge for your SaaS business, where competition is fierce. From strategy to execution, ISHIR, your AI-powered marketing partner, can help you with your SaaS business’s 360-degree marketing needs.

From new product launches to stagnant pipelines, we have helped hundreds of IT businesses fix their marketing and help realize their business goals. Whether it’s SaaS SEO, SaaS social media management, or SaaS paid marketing, ISHIR’s AI-powered team can seamlessly integrate all elements to design a comprehensive digital marketing campaign that aligns with your budget and meets all deadlines.