Inhouse vs Agency – A Paid Search Debate

An ISHIR White PaperAbstract

The internet marketing is considered as one of the largest mediums to increase the sales of a company. Whether it is SEO (Search Engine Optimization) or paid search, both bring out highly effective results to a web based business. Within the last few years, the Internet marketing industry has doubled in size and by 2014 it is expected to surpass $55 billion in revenue. This clearly shows the excessive boom in the internet marketing industry.