For startups, it’s easy to get excited about the emerging technologies. They often get enticed by flashy features and rapid production of MVP without spending the time upfront. They end up with a product with minimum and basic features, but they’re not entirely sure what problem it solves.

But here’s a cold truth: Many startup teams, despite having the knowledge, experience, skip the essential steps. They take a shortcut, they act on assumptions, they buckle under pressure, and they rush to execution without due planning and research.

At the end of the day, what truly counts is: Are we building ‘software that matters’ and are we solving a problem for our users that they are willing to pay for?

But, as many of us have learned the hard way, having a hammer doesn’t always mean you need to find a nail.

Many startups fall into this trap:

1. Solution in Search of a Problem – Crafting innovative products is great, but when they don’t address a real problem, they often fall flat.

2. Pivoting Without Purpose – Chasing trends, or trying to retrofit a product into a problem space can lead to a cycle of endless pivots into multiple markets.

3. Wasted Time and Resources – Without a clear problem to solve, resources get wasted, and the team ends up spinning its wheels.

The best startups founders solve real problems for real people. 

Key Lessons:

1. Identify the Problem First: Before building, make sure you understand the problem you’re trying to solve.

2. Build with Purpose: Create custom software solutions that genuinely address customer needs, rather than just showcasing cool tech.

3. Validate Early: Test and validate your assumptions with real users before going all in.

Startups should focus on deeply understanding their customers’ pain points before jumping into building mode.

Let’s build products that solve real problems, not just products looking for a problem to solve.