A recent data shows that around 55% organizations currently have mobile internet presences that accommodate smart phone and tablet users. What can be confused for a formidable technological method is really a response born out automatically, considering that just about 20% of brands’ on-line traffic comes from mobile devices.

As an important signal that mobile sites have become the rule instead of the exception, Google’s Webmaster Central web log recently provided important tips for optimizing user expertise on smart phones and tablets. While talking about search engine quality standards, marketers should pay equal attention because algorithms and SEO updates usually shortly behind.

Consumers expect mobile websites to be even as quick as desktop domains, and that they can understand a delay if pages take quite a second to load, the web blog post states. Yet, the typical mobile website takes seven seconds or longer to load.

To improve mobile Page Speed, webmasters are suggested to optimize what’s called the ‘critical rendering path,’ which incorporates content higher than the fold and also the hypertext markup language, CSS and JS that govern the method it’s displayed. If sites are adjusted so that the content part above the fold loads within a second, online visitors are least interested to note that below-the-fold content takes long time to render.

As trivial because it could appear, many seconds will have an enduring impact on brands’ bottom lines. For each further second it takes web content to load, conversion rates drop 7%. Currently, more that 50% of American consumers are well equipped with smart phones, so marketers can’t afford to sacrifice their conversions due to poor website optimization.